麻豆传媒集团

PROGRAM DESCRIPTION

The tourism industry is a vast system consisting of several sectors with airlines, hotels, resorts, travel agencies, and tour operators constituting the greater bulk. The myriad of smaller entities that thrive and wane with tourism’s upswings and downturns include souvenir shops, restaurants, bars, and the like. The industry also goes beyond its business realm, it covers government and non-government organizations as well as educational institutions.

Tourism generates both positive and negative impacts on the culture, economy, and environment of generating and receiving countries. It can uplift country’s living standards, instill greater pride in one’s identity and make people more aware of their cultural and natural heritage. On the other hand, it can also corrupt values and traditions and degrade the environment.

The course line-up incorporates subjects on sustainable development and international standards and practices to address issues that arise from market imperfections and the challenges of globalization. Finally, the curriculum is designed to allow flexibility and creativity on the part of higher educational institutions.

PROGRAM OUTCOMES

1. Produce graduates that will not only survive but also thrive in a borderless economy.
2. To be more responsive to the needs of the industry.

CAREER OPPORTUNITIES

Entry-level Jobs:听

Travel account representative, Tour Coordinator, Local Tourism Officer Airline flight attendant, Tour Escort, Staff of the Department of Tourism and other tourism-oriented institutions

Advance Office Positions:

Office Manager, Owner of Tourism Enterprise, Tourism Consultant/Adviser, Office Manager of Government Offices related to Tourism

PROGRAM DESCRIPTION

The course line-up incorporated subjects on sustainable development and international standards and practices to address issues that arise from market imperfections and the challenges of globalization.

PROGRAM OUTCOMES

1. Equip the students with competencies related to the basic and core requirements as well as those associated with major and minor areas of concentration and elective courses.
2. Develop the skills and personal qualities of the students
3. Impart professional-specific competencies such as:
   • Performing work activities effectively and efficiently, meeting the standards expected in the operation required in the tourism industry/ hospitality sectors
   • Undertaking tasks, functions, duties, and activities in the operation of the hotels,
   • restaurants, and travel agencies (government and non-government) in accordance with competency standards.
   • Analyzing situations, identifying problems, formulating solutions and implementing corrective and/or mitigating measures and actions.

CAREER OPPORTUNITIES

HRM Instructor, Tourism Instructor, Store Supervisor, Wine Specialist, Front-office Agent Database Administrator, Sales Officer, Restaurant Manager, Dining Shift Leaders, Outlet Managers, Brand Marketing Managers, Account Specialist